Buying leads
How much should an immigration firm spend to sign a client?
Base your budget on what a client is worth over the years, not the first case. The one-third rule, why referrals skew the math, and what a lead is worth.
October 14, 2026
Buying leads.
How lead buying works for immigration firms, and how to tell a real prospect from a name on a list.
Buying leads
Exclusive or shared leads: what you're really paying for
A shared lead is sold to several firms at once. What that changes for your firm, and what to ask before you pay for exclusive immigration leads.
October 4, 2026
Buying leads
Pay per lead, commission or retainer: who carries the risk?
Three ways to pay for new immigration clients, and who takes the risk in each one. Why we only sell per lead, and when another model fits better.
October 3, 2026
Buying leads
Is your firm ready to buy leads? A checklist for immigration firms
Buying leads works for some immigration firms and wastes money for others. The questions to answer before you buy your first lead package.
September 30, 2026
Buying leads
Cost per lead vs. cost per signed case: the number that matters
A cheap lead can cost more than an expensive one. How immigration firms work out their cost per signed case, and why it takes months to measure.
September 29, 2026
Buying leads
Referrals or buying leads: what an immigration firm needs to grow
Referrals bring an immigration firm its best clients, but you can't choose when they come. When buying leads makes sense, and how the two work together.
September 28, 2026
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