Converting leads
Why calling your immigration leads beats messaging them
Why a phone call signs more immigration cases than email or WhatsApp, why one call isn't enough, and how long to keep trying before you write a lead off.
October 16, 2026
Resources
How immigration clients find, choose and hire a firm.
Written by someone who runs immigration lead campaigns every day, for firms that want more of the right clients.
Topics
Latest articles
Buying leads
How much should an immigration firm spend to sign a client?
Base your budget on what a client is worth over the years, not the first case. The one-third rule, why referrals skew the math, and what a lead is worth.
October 14, 2026
Buying leads
Exclusive or shared leads: what you're really paying for
A shared lead is sold to several firms at once. What that changes for your firm, and what to ask before you pay for exclusive immigration leads.
October 4, 2026
Converting leads
The 14-day follow-up plan for immigration leads
A day-by-day follow-up plan for new immigration leads: when to call, when to text, what each email should say, and when to stop.
October 4, 2026
Converting leads
Why immigration clients go quiet after the consult, and how to win them back
A good consult, then silence. Why immigration clients stop answering after the first meeting, and the follow-up that brings many of them back.
October 4, 2026
Buying leads
Pay per lead, commission or retainer: who carries the risk?
Three ways to pay for new immigration clients, and who takes the risk in each one. Why we only sell per lead, and when another model fits better.
October 3, 2026
Converting leads
Free or paid consultation: which clients each one attracts
Free consults attract browsers. Paid ones can scare off people who are almost ready. Why a short free call, then a paid review, wins more cases.
October 2, 2026
Converting leads
A lead is not a client: what turns one into the other
A lead is a person who asked for help, not a signed case. What happens between the two, and the habits that decide how many leads a firm signs.
October 1, 2026
Buying leads
Is your firm ready to buy leads? A checklist for immigration firms
Buying leads works for some immigration firms and wastes money for others. The questions to answer before you buy your first lead package.
September 30, 2026
Buying leads
Cost per lead vs. cost per signed case: the number that matters
A cheap lead can cost more than an expensive one. How immigration firms work out their cost per signed case, and why it takes months to measure.
September 29, 2026
Buying leads
Referrals or buying leads: what an immigration firm needs to grow
Referrals bring an immigration firm its best clients, but you can't choose when they come. When buying leads makes sense, and how the two work together.
September 28, 2026
Converting leads
How immigration clients decide: the four stages before they hire a lawyer
Immigration clients pass through four stages before they hire a lawyer. What each stage looks like, and where your firm wins the case.
September 27, 2026
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